Jasper AI / Jarvis AI Review: Is It The Best AI Copywriting Tool?

You’re about to get a comprehensive Jasper.ai (Jarvis AI) review.

It’s one of the leading artificial intelligence (ai) copywriting tools that helps with writing content quick. Primarily focusing on marketing copy (including blog articles), their homepage states that the tool is ‘your AI writing assistant [that] makes it fast & easy to create content for your blog, social media posts, landing pages, web pages, and more.’

Just like all AI content generators, fact-checking and monitoring the accuracy of content is necessary. But with its natural language processing (NLP), Jasper ai can write surprisingly good copy (check out Jasper AI vs Copy AI). Most Jasper AI reviews agree that when broken down paragraph by paragraph, you can write blog articles quickly and the output is mostly pretty solid, especially when compared with other AI copywriting options.

With Jasper ai templates and recipes, it comes pretty close to generating a long-form blog post almost completely with AI.

So, we decided to put it to the test with a full Jasper review. We heard the hype and wanted to see if it really is like the Marvel movie Iron Man suit for Tony Stark. Take Jasper art trial 2023, let’s see how the AI copywriting technology holds up. Is the content actually any good? Can AI write blog posts and content that passes for human writers? Let’s find out.


According to Linkedin, Jasper.ai was founded in 2020 and has 8 employees, primarily located in Austin, Texas.

For being such a young company, traction is looking pretty good. The team quietly raised a seed fund of $6 million for their artificial intelligence copywriting tool from a few different investors such as Foundation Capital and Hack.vc.

The product was originally named Jarvis, but after the threat of a lawsuit by Disney due to the similarity to Tony Stark’s AI assistant from the Marvel movie Iron Man, the company changed the name.


Jasper.ai is best for content writers of any sort, but particularly those creating long-form blog posts, social media posts, ad copy, and other marketing copy on a daily basis.

Creating custom recipes and templates are some of my favorite features of Jasper.ai.

You can create your own repeatable ‘recipe’ to use over and over again to generate ai content, and they also have general templates you can use if you just need to write content quick.

Jasper ai app focuses primarily on a few different types of services:

  • Create blog posts that can rank for SEO – Generate educational blog articles and meta descriptions that are keyword-rich and plagiarism-free
  • Finish your first draft 2-5X faster – Speed up your content pipeline by writing 80% by Jasper and 20% edited by humans
  • Boost ad conversions with better copy – Easily write and test more Facebook or Google Ads variations to increase sales and improve ROAS
  • Quickly write social media posts, Facebook group posts, comments, and more
  • Overcome writer’s block during content creation and leverage ideas from a robot – Stuck staring at a blank page? Relax and let Jasper write creative copy for you

Compared to all the other tools on the market, Jasper feels like it has momentum (check out Jasper vs Rytr – another popular AI tool). They are releasing a lot of new features helpful for generating content faster.

There is a lot of activity and the Jasper team are truly dedicated to growing content.ai not just Facebook or Google ads copy, but to create long form content as well, and even scripts for YouTube videos.


It is very easy to get started and unlike a lot of AI software, there isn’t much of a learning curve.

Jasper AI offers the ability to scale for enterprises as well with unlimited project folders. Not only that, but their pricing is fair at $29/month or $24/month when paying annually.

They also have a lot of well-produced tutorials that can take you step-by-step through creating each type of copy that you need in the Jasper AI bootcamp. Jasper.ai support team are available to help with any questions you may have while using the platform.

Here’s a look at the inside of the Jasper ai tool and how to use a few of the features.

The first feature I tried was their template for “Explain It To a Child.”

My goal was to take a rather complicated scholarly article and have it tell me what it says like an 8th grader. To start, I just used a basic template.

I copied the text from a scholarly journal about “Memorandum on Design Oriented Information Systems Research.” The original context was boring and very difficult to read.


The results were not bad. Still a bit difficult to read, but a vast improvement.

The biggest issue is it only allows you to put 600 characters in to be rewritten as an 8th grader. This limits you to just a paragraph or two at a time.

Next, I tested out the ‘Creating a full long-form blog post with long-form assistant’ feature.

To start you have the option of starting from scratch using the Jasper commands, or you can use a guide that will take a post from start to finish.

Initially, I was pretty impressed with the suggestions for the titles and intro paragraph.

Now getting to the blog posts. As I was running through the blog post outline template, I was thinking that maybe ‘Boss Mode’ would provide some amazing ai copywriting and generate ai content on its own, but like all AI writers, it takes a little work.

After spending some time learning the commands, I could see how Jasper could really speed up your content writing initiatives. You just have to guide Jasper to give you what you want. Even with Boss Mode, it’s not a 1 click solution.


A lot of effort has gone into improving machine learning algorithms to produce more natural-looking content generation. It’s not perfect yet, but artificial intelligence copywriting tools have become a lot better in recent years.

Grammarly is great for recognizing certain grammatical mistakes in your writing and flagging them for further consideration.

To keep consistent with some of our other AI tests, I created about 300 words to run through Grammarly. The content scored an 87, about average compared to our other tests.

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